Manage effective relations with political authorities and other stakeholders
Leaders are responsible for managing relationships with all relevant stakeholders who have an interest in the organisation or its activities. Therefore, the public managers lead a focused dialogue with political authorities and the other stakeholders. In the public sector, leadership is the interface between the organisation and the political authorities. This subcriterion describes one of the main differences between public sector and private organisations. Public sector organisations have to focus on relations with political authorities from different perspectives.
On the one hand, individual politicians can have a leadership function as they –together with the public sector organisation leaders –formulate targets. In this way, public sector organisations act as managing bodies of the political authorities. On the other hand, political authorities can occur as a specific group of stakeholders to be dealt with.
- a. Analyse and monitor the stakeholders’ needs and expectations including relevant political authorities.
- b. Assist the relevant political authorities in defining the public policies related to the organisation.
- c. Align the organisation’s performance to public policies and political decisions.
- d. Maintain proactive relations with the political authorities from the appropriate executive and legislative areas.
- e. Manage partnerships with important stakeholders (citizens, non-governmental organisations, interest groups and professional associations, industry, other public authorities, etc.).
- f. Raise public awareness, reputation and recognition of the organisation, and develop a concept of marketing focused on stakeholders’ needs.