Provide direction for the organisation by developing its mission, vision and values
The leadership ensures that the organisation is driven by a clear mission, vision and core values. This means they develop the mission (why do we exist / what is our mandate?), the vision (where do we want to go / what is our ambition?) and the values (what steers our behaviour?) required for the organisation’s long-term success. They communicate them and ensure their achievement. Every public organisation needs values that build the framework for all activities of the organisation – values in line with its mission and vision.
Public sector organisations actively have to uphold values such as democracy, rule of law, citizen focus, diversity and gender equity, fair working environment, embedded corruption prevention, social responsibility and anti-discrimination: values that at the same time provide a role model for the whole of society. Leadership creates the conditions to embody these values.
Leadership should ensure organisational agility and be aware of the challenges and opportunities posed by digitalisation.
- a. Set a clear direction for the organisation by developing the mission, vision and values, involving relevant stakeholders and employees.
- b. Ensure that European public sector principles and values such as integrity, transparency, innovation, social responsibility and inclusion, sustainability, diversity and gender aspects are in the mainstream of the organisation’s strategies and activities.
- c. Ensure that mission, vision and values are in line with local, national, international and supranational strategies taking into account digitalisation, public sector reforms and common European agendas (e.g. SDGs, EU2020, better regulation).
- d. Ensure the wider communication and dialogue about the mission, vision, values, strategic and operational objectives to all employees in the organisation and to other stakeholders.
- e. Ensure organisational agility by periodically reviewing the mission, vision, values and strategies reflecting changes in the external environment (e.g. digitalisation, climate change, public sector reforms, demographic developments, impact of smart technologies and social media, data protection, political and economical changes, social divisions, customers’ differentiated needs and views).
- f. Prepare the organisation for the challenges and changes of digital transformation (e.g. digitalisation strategy, training, guidelines for data protection, appointment of DPO).